Press Room

  MARTINELLI’S COMMEMORATES THE CLASS OF 2024 WITH KEEPSAKE SPARKLING CIDER BOTTLES Giftable Bottles Celebrate Graduates of all Ages and Stages Watsonville, CA – March 28, 2024 – Martinelli’s, makers of premium quality apple juice products for more than 155 years, celebrates the Class of 2024 with a customized version of its Sparkling Cider bottle. […]

    Martinelli’s Sparkling Cider and McConnell’s Fine Ice Creams Mark the Return of the Holidays with Martinelli’s Apple Cider & Cranberry Jam Ice Cream Watsonville, Calif., November 3, 2023 – For the second year in a row, S. Martinelli & Co. has partnered with McConnell’s Fine Ice Creams to build upon a new Central Coast-style […]

Watsonville, CA – April 3, 2023 – Martinelli’s, makers of premium quality apple juice for more than 150 years, adds a convenient 1 Liter size offering to its Organic Apple Juice portfolio, it was announced today. Martinelli’s 1 Liter Organic Apple Juice will initially roll out in select Raley’s, Nob Hill, Bel Air, Save Mart […]

    The holiday-inspired Martinelli’s Apple Cider & Cranberry Jam Ice Cream will be available beginning November 4, 2022 through McConnell’s. Watsonville, Calif., November 4, 2022 – S. Martinelli & Co. has partnered with California-based McConnell’s Fine Ice Creams to launch a Central Coast Thanksgiving celebration. Built on over 200 years of combined California heritage, […]

Watsonville, Calif., February, 9 2022– Make Valentine’s Day extra special this year by mixing up a batch of Martinelli’s Raspberry Smash. This fruity alcohol-free libation is made with Martinelli’s Sparkling Blush, fresh raspberries, freshly squeezed lemon juice, ginger syrup, mint leaves and ice. To prepare the syrup, bring ginger, sugar and water to a simmer […]

The Martinelli’s team, Lyza Gianelli, John Martinelli, Jennifer Madrid, Nicole Juntunen and Gun Ruder present Richelle Noroyan from the Second Harvest Food Bank (pictured fourth from left) a check representing the number of meals Martinelli’s donated to the non-profit during the 2021 Holiday Food & Fund Drive. Watsonville, Calif., January, 28 2022– As a long-time […]

Watsonville, Calif., January, 14 2022– Needing a little inspiration in the kitchen during Dry January? Shake things up with Martinelli’s Ginger Apple Mocktail! Made with fresh ginger, angostura bitters, lemon slices, Martinelli’s Apple Juice and ginger beer, each sip of this zesty libation is better than the first. In the bottom of an empty cocktail […]

Watsonville, Calif., December, 10 2021– The most wonderful time of the year is here and you’ll be the hostess or host with the ‘mostest’ when you serve up a batch of Martinelli’s Bourbon Bubbly cocktails. They’re so easy to make…just pour bourbon into a champagne flute, add two dashes of bitters and top with Martinelli’s […]

Watsonville, Calif., November 3, 2021– Make Thanksgiving extra special this year by serving up a Martinelli’s Whiskey Mule cocktail. Simply combine Martinelli’s Apple Juice or Cider, whiskey and ginger beer in a pint mixing glass or shaker with ice to create a bright yet spicy concoction that will pair beautifully with your holiday meal. Pour […]

Watsonville, Calif., October 14, 2021– Halloween is just around the corner and this fantastic Poison Apple Cocktail will be a treat for your ghostly party guests. Grab some Martinelli’s Apple Cider or Juice, pomegranate juice, lemon juice and vodka, and combine all the ingredients in a cocktail shaker with ice. Serve in festive glasses and […]

Watsonville, Calif., September 15, 2021– Fall into the autumn spirit with a Sheet Pan Apple Crisp; it’s easier to make than an apple pie and loaded with flavor. Made with Martinelli’s Apple Cider or Juice, granny smith apples, orange zest, dark brown sugar, all-purpose flour, salt and sprinkled with a crumbly streusel topping, this is […]

Watsonville, Calif., August 25, 2021– Great for a hot summer afternoon and sans alcohol, the thick and velvety texture of Martinelli’s Sparkling Apple-Mango Slushies will make you feel like you’re on a tropical vacation! Made with Martinelli’s Sparkling Apple-Mango or Martinelli’s Sparkling Cider, ice cubes, one apple, half a ripe mango, sugar and lemon juice, […]

Watsonville, Calif., June 28, 2021– We’ve all heard the saying…the secret is in the sauce…but the magic ingredient in Martinelli’s Habanero Apple BBQ Sauce may already be in your pantry – it’s Martinelli’s Unfiltered Apple Juice. Because Martinelli’s is 100% juice made from US grown fresh apples, it’s the perfect main ingredient for a sweet […]

Watsonville, Calif., June 8, 2021– You might have heard of farm to table…but how about grill to glass? Make Dad feel like the MVP he is by pouring him a Grilled Peach Apple Smash cocktail. Juicy, ripe peaches are seared on the grill and muddled with thyme sprigs, lemon juice, honey and gin in a […]

Watsonville, Calif., May 3, 2021– Celebrate the mother figure in your life by raising a glass to her greatness on Mother’s Day. Fizzy and subtly sweet Martinelli’s Bubbly Love Cocktail is the perfect brunch beverage made with Martinelli’s Sparkling Apple- Pomegranate, simple syrup, London dry gin and prosecco. Refrigerate the Martinelli’s and prosecco ahead of […]

Watsonville, Calif., April 6, 2021– Spring is upon us and what better way to usher in the new season than by making a flavorful and zingy Ginger Apple Mocktail. A blend of Martinelli’s apple juice, fresh ginger, angostura bitters, ginger beer and lemon slices creates a delightful libation perfect for porch-side sipping. If a traditional […]

Watsonville, Calif., March 12, 2021 – Equal parts spicy and sweet, this aromatic Martinelli’s and Irish Whiskey Cocktail is great for serving at your St. Patrick’s Day soiree. Irish whiskey, Martinelli’s apple juice, bitters and cinnamon are mixed in a glass and garnished with fresh green apple slices, creating an Irishly delicious drink. Use a […]

Watsonville, Calif., February 11, 2021 – Bursting with color and flavor this Breakfast Acai Bowl is the perfect Valentine’s Day brekky (or brunch) for two! Martinelli’s apple juice is blended with plain yogurt, honey, banana, peanut butter and a mixture of frozen fruit until smooth. Pour the smoothies into bowls and customize with your favorite […]

Watsonville, Calif., January 25, 2021 – Skipping the booze this month for Dryanuary? Make this three-ingredient Sparkling Apple Cranberry Mimosa Mocktail that can be enjoyed during a Sunday brunch at home for two. Made with Martinelli’s Sparkling Apple-Cranberry, orange juice and cinnamon for a hint of spice, this refreshing mocktail may just become your new […]

Watsonville, Calif., December 21, 2020 – Better than the star on top of the tree, this crisp and cheesy Baked Cranberry Apple Brie Bread is the only appetizer you’ll need this holiday season for your intimate, small gatherings. A seasoned wheel of brie is nestled in a rustic bread boule loaf and topped with a […]

Watsonville, Calif., November 24, 2020 – When you’re too full for dessert but craving a little sweetness, pop open the Martinelli’s and impress your guests with this Caramel Apple Pie Mocktail. Made with Martinelli’s Apple Cider or juice, caramel sauce, ginger beer, rosemary, cinnamon and a dollop of fresh whipped cream, this beverage tastes just […]

Watsonville, Calif., United States, October 22, 2020 – Just in time for winter holiday celebrations, Martinelli’s, the number one sparkling juice company in the U.S., is introducing one of its top products, Sparkling Blush, at Costco membership club locations across the U.K. commencing in October. The Gold Medal line of premium non-alcoholic sparkling juices, Martinelli’s […]

Watsonville, Calif., September 22, 2020 – Fall is just around the corner and that means warm sweaters, chilly afternoons and all our favorite autumnal flavors, especially apples, are back in season. Martinelli’s Apple Cider is often a main ingredient (and a secret one too!) in many baked goods like this rich Apple Cider Donut Cake. […]

Watsonville, CA, August 1, 2020 – When the temperature soars this summer, stay cool by sipping a Martinelli’s Ginger Apple Spritzer. Sparkling Blush, Martinelli’s newest taste sensation, is mixed with your favorite rosé wine, a zesty honey-ginger syrup and sparkling water to create a bubbly, summertime, low-ABV cocktail. The easy-to-make honey-ginger syrup should be prepared […]

Watsonville, Calif., July 2, 2020 – Now that summer is in full swing, it’s a great time to dine al fresco and enjoy the warm weather! Martinelli’s mouthwatering Apple Juice BBQ Ribs are anything but your average barbecue fare. Made with Martinelli’s Gold Medal Apple Juice, pork spareribs, balsamic vinegar, Worcestershire sauce, Dijon mustard and […]

Watsonville, Calif., June 5, 2020 – June means graduation season, and while many recent graduates may not be able to participate in traditional ceremonies this year, you can still celebrate their accomplishments with a “video chat toast” with Martinelli’s Berry Apple Cooler Mocktail. This recipe calls for an all natural easy-to-prepare berry syrup made with […]

Martinelli’s is having a golden moment on the popular social channel TikTok. Hundreds of thousands of Gen Zer’s and celebs like Lizzo are taking a “bite” out of the brand’s iconic apple-shaped plastic bottle to see for themselves (and their followers) if it sounds like they’re really biting into an apple. Spoiler alert: it does! […]

Watsonville, Calif., May 05, 2020 – With Mother’s Day right around the corner and as #StayAtHome orders continue to remain in place, there are plenty of creative ways to make sure the mothers in your life feel appreciated and extra loved on this special day, even if you can’t celebrate in person. Bring a smile […]

Your BATHROOM, December Morning After, 2019 – Headache. Bleary eyes. Embarrassing tipsy karaoke with the coworkers from accounts payable. Too much holiday party? #nexttimemartinellis. Drinking occasions abound this month, so Martinelli’s – the iconic maker of non-alcoholic sparkling ciders – reminds consumers to pace themselves and live with fewer regrets: sip a cider instead of […]

Watsonville, Calif., December 04, 2019 – For over 150 years Martinelli’s has been considered a quintessential holiday favorite for celebrations with friends and family. With close to a dozen flavor varieties, Martinelli’s is the perfect mixer for cocktails, mocktails and lower ABV (alcohol by volume) drinks. A 2019 Nielsen research study revealed that almost 50% […]

Watsonville, CA, September 17, 2019 – Pumpkin picking, hay rides and hot apple cider…fall is upon us! Martinelli’s, the experts when it comes to premium quality apple juice and sparkling cider, has created five unique ways to enjoy apple cider this season. From hot apple cider to baked goods to innovative recipes, Martinelli’s Apple Cider […]

Watsonville, CA, August 26, 2019 — Whether you need a grab bag gift for the office holiday party or a hostess gift for a New Year’s Eve gathering, consider a bottle of Martinelli’s. 100% juice made from U.S. grown fresh apples, Martinelli’s Sparkling Ciders are non-alcoholic and have no added sweeteners or chemical preservatives. Sparkling […]

Watsonville, CA, June 19, 2019 – This summer make Martinelli’s Company Store and Tasting Room your favorite new road trip destination. Located in Watsonville, California, along the picturesque Monterey Bay coastal area between Carmel and Santa Cruz, this is a place you need to see in person. Family owned and operated, S. Martinelli & Company has […]

Just in time for spring and summer celebrations, Martinelli’s adds a new product to its family of Gold Medal premium sparkling ciders and apple juices, Sparkling Blush. Like all Martinelli’s products, Sparkling Blush is 100% juice made from U.S. grown fresh apples with a splash of raspberry to give it a crisp taste and beautiful pink color.

Hollywood Bar Legend Aaron Polsky Helps Toast Cider Brand’s 150th Holiday Season An essential holiday quaff dating back to the time of the Andrew Johnson presidency is more chic than ever. S. Martinelli & Company is celebrating the 150th anniversary of its iconic Sparkling Cider and Apple Juice made from 100% U.S. grown fresh apples. […]

This holiday season, make sure you have plenty of Martinelli’s on hand. With dozens of flavors and varieties available, you can make some amazing cocktails! Our simple Bubbly Manzana, which uses Martinelli’s Sparkling Apple-Cranberry Juice, is a perfect holiday beverage. Combined with Azunia Organic Tequila and fresh lemon juice, this sippable, not-too sweet drink can […]

In celebration of their 150th anniversary, Martinelli’s gave each member of the Megyn Kelly TODAY show studio audience $100 worth of Martinelli’s product, made from 100% U.S. grown, fresh apples.

KSBW morning show anchor and Watsonville native Brittany Neilson went behind the scenes to tell the rich history of Martinelli’s. The family owned and operated company survived two World Wars and Prohibition, and today is one of the most recognized labels in the juice aisle.

To commemorate its 150th anniversary, family owned and operated S. Martinelli & Company is introducing 1868 Hard Cider.

In celebration of its 150th anniversary, S. Martinelli & Co. is pleased to introduce the Martinelli’s 150th Raspberry Mint Sparkler, a light and refreshing celebration drink recipe.

Here’s a terrific article from our local paper, the Register-Pajaronian, detailing the 150-year history of Martinelli’s in the area.

Keep up to date with Martinelli’s success and continued legacy.

Explore Martinelli’s rich heritage from humble beginnings to lasting legacy.

Discover 15 little known facts about Martinelli’s.

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Choose from our collection of Martinelli’s images.

Martinelli’s leadership changes hands, as John Martinelli and Gun Ruder transition to new positions.