Along with many successes, Martinelli’s has experienced moments of hardship throughout the more than 150 years we have been in business. We have seen that times of adversity have brought out the best in the people who make up our family business. Starting with our founder Stefano Martinelli in 1868, the company has endured tough times with perseverance and strength. From the Great Depression and two world wars, to droughts and earthquakes, Martinelli’s has endured hard times thanks to the dedication of people who make up the backbone of our company. Though there is a uniqueness to the challenges being faced today, we know we’ll make it through again because of the commitment of our people.
As Martinelli’s remains dedicated to serving our customers worldwide, we are managing our operations in accordance with local, state and federal guidelines. Our priority is to ensure the health and safety of our growers, employees, local community and customers. As we adapt to these events, our dedicated employees are the Gold Medal Heroes who keep our apple juice and cider flowing.
Our Apple Yard crew ensures that we have a steady supply of US grown fresh apples ready for washing and fresh pressing.
After washing and fresh pressing, our Gold Medal apple juice is then pasteurized in the bottle to seal in its award winning taste.
Our East Beach crew keeps the juice flowing and finished product ready.
Our Shipping Department ensures customer orders ship on time and in full.
Their endurance reminds us of the hard work of those who came before us…
Great Depression Era workers keep the business going, helping the company endure one of the worst economic down turns in US History.
WWII posed a unique hardship for the family business. Left: Two young women, including Alice Martinelli, keep the factory running as men went to war. Right: A young man prepares bottle caps to be recycled in response to WWII metal shortages.)
A 6.9-magnitude earthquake in 1989 caused massive damage to our facilities and the local community. It also destroyed roughly 10,000 cases of Martinelli’s cider!
Today, we want to thank the people who ensure the success of our 5th generation company. These hard working individuals are truly essential in bringing this product from our hometown of Watsonville, California, to your local grocery stores and eventually to your table. We could not be more proud and thankful for their hard work and dedication.
Martinelli’s Sparkling Cider evokes many fond memories of celebrations with friends and family over the years. Even if we cannot be in the same room with all the people we love for the time being, we hope our product can still bring joy and comfort during these challenging times. From all of us at Martinelli’s, we toast to you and your family’s health, and to all of our essential workers who keep our business running.
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