MG Timeline

Increased pressing capacity, a state of the art filtration system, and a high speed sparkling bottling line are installed to quadruple production capacity and keep up with growing demand for S. Martinelli’s gold medal juice products. Read More

Fourth generation S. John Martinelli joins the company after graduating from Stanford University with a degree in economics. Read More

Production of hard cider is discontinued to make room for more profitable non-alcoholic sparkling cider production. Read More

Stephen C. Martinelli celebrates the company’s centennial with his sons, Robert, age 6, and John, age 11. Read More

After the death of his mother, and the subsequent death of his father, Stephen C. Martinelli becomes president of the company. Non-alcoholic sparkling cider is introduced in the green 25.4oz champagne style bottle, which is still in use today. Read More

Martinelli’s advertises the Golden Apple bottle for the current generation with this iconic photo, which was used as an image on post cards. Read More

Stephen C. Martinelli graduates from UC Berkeley with a degree in Business Administration and serves as a Naval Air Intelligence Officer for three years before returning home to work in the family business. Read More

The National Apple Institute and U.S. Department of Agriculture conducted a survey of apple juice packed that year. S. Martinelli & Company was given the highest score and named, “the only consistently Grade A brand.”… Read More