The History of Martinelli's
A Family Tradition Since 1868
In 1859, Stephen G. Martinelli, a young Swiss, settled in the temperate and fertile Pajaro Valley near Monterey Bay, where the apples were of exceptional quality.
In 1868 he founded S. Martinelli & Company, producing bottle fermented Champagne Cider with apples from California’s first commercial orchards. Martinelli’s Cider soon became well known as the finest available. In 1890 it was awarded the first prize gold medal at the California State Fair, leading to the adoption of the brand trade mark, “Martinelli’s Gold Medal®.”
In 1916, Stephen G. Martinelli Jr. developed a process for making unfermented apple juice, while a student at the University of California. During prohibition, the company grew by specializing in non-alcoholic apple juice products, including the first non-alcoholic sparkling cider. Martinelli’s unique “Golden Apple®” jug was introduced in 1933, along with the slogan, “Drink Your Apple A Day®.”
The Modern Era
Today, S. Martinelli & Company is managed by the founder’s grandson, Stephen C. Martinelli, (Chairman of the Board) and great-grandson S. John Martinelli, (President).
Continuing plant modernization and expansion, along with improvements in packaging and distribution, have enabled the family owned Martinelli Company to keep pace with consumer demand for premium 100% natural apple juice products.